My Secret EBook Romance
The thought of buying An Impolite Seduction, Her Lord and Master, or Mile High Mistress over the counter is enough to make even the most courageous of us blush.
But the rise of eReaders has made the secret pleasure of indulging in steamy romances novels all the more achievable, providing the ability to download huge quantities of romantic fiction titles without anyone having to know. ‘It was a bold move to publish our entire catalogue as eBooks in addition to paper versions, but it’s paid off,’ says Tim Cooper, director of direct and digital marketing at Mills & Boon. In September 2008, Mills & Boon became the first UK publisher to produce all its titles as eBooks simultaneously to publishing the paper versions. ‘eBook sales have been higher than we had forecast – a real sign that eBooks are what our readers want, and they’re here to stay,’ explains Tim. According to Cooper, online sales were encouraged by the relatively low cost eBook prices that are about half the cost of many paperbacks.
More than 140,000 Mills & Boon stories were downloaded digitally last year, compared to 400,000 that were bought as paperbacks through Amazon. And US Supermarket Giant Tesco has reported a 57 percent rise in Mills & Boon eBook sales within the five months since the Sony Reader went on sale.
Mills & Boon has always been more popular with older readers, like many younger readers were often embarrassed to be seen reading one. But Tesco’s own customer research revealed that younger fans (ages 30 to 42) are now indulging in the eBook versions of these books. 31 percent of correspondents also said that they prefer not being seen purchasing the print versions, because of it being associated with older readers.
Selling particularly well as eBooks are the titles in the Mills & Boon “Spice” category – which offer slightly more erotic literature than the average romance novel.According to Hazel Powell, commercial manager for books at Tesco, “Some bashful customers prefer to use e-readers so they can access stories privately. However, there is no reason why reading Mills & Boon should have to be a guilty pleasure.”
Ever since Mills & Boon were launched by entrepreneurs Gerald Mills and Charles Boon in 1908, millions of women have been entranced by this fantasy world of intrigue, danger, passion and romance. And the predictability that they offer is a very large part of the reason for their popularity. Cigarette smoking and one-night stands are not permitted. The hero is always tall and handsome. And the heroine is always attractive, never overweight, and often fragile and vulnerable.
This allowed the books to flourish during the war years when they were released – when women needed to escape the dreariness of an era where both men and money were in short supply. And even though the world that women live in has changed a lot since then, everyone still needs a bit of escapism. Mills & Boon has managed to adapt and stay relevant, and is more popular than ever with more than 175 million copies sold each year, and a new Mills & Boon book sold every 5 seconds in the UK. They are available in 26 different languages and sold in 109 countries,
Working in partnership with Mills & Boon, New Holland Publishing has launched eBook Diva www.ebookdiva.com last month – a South African eBook Store dedicated to the romance genre. The website offers users an online shop with over 1200 titles and the community is a romantic interaction, where romance fans and aspiring writers can share their work with other enthusiasts while protecting their own copyright.
Useful Tips From A Romance Forum
Romance is something that all people need to embrace. In the beginning of a relationship the romance is on its peak. The two of you are so comfortable together that you think this romance will never fade.This is mainly because when you have it, statistics show that you will not just live longer but will have more value for your life. Romance is never easy to get but, we all have the capacity to look for romance and maintain it in our lives.
The first thing will be to look for information or insight into romance. A romance forum is the venue you need to be at. This is because a lot of issues will be discussed and by the end of any session, you will get great tips on how to build romance after you look for it. Many times, romance seems to find us but, even if this is the case, you need to prepare your heart for romance. A good romance forum will start by discussing what the meaning of romance really is. When you think romance, you think subtle pleasure and sparks of love flying all over. Romance is what we make it and, when we choose to make it excellent, it will be just that. A good forum will help you and give you practical ways on how to rekindle the romance that is lost.
A romance forum will inform you that it is not just about rekindling the romance that is lost, but creating new romance. The best thing about romance is that it can be created to be just the way you want it to become. A romance forum will open your eyes to different perspectives on dealing with real issues that have to do with love and romance. Let us focus on some of the ways that you can recreate romance in your home after a long absence of romance. It is vital for you to recognize what is missing when you stop being romantic or when the romance dies.
There are many causes and conflict is the leading cause. When you are not in good terms with the person you love, you will end up feeling like you are not interested in showing love and affection. Deep in your heart, you will realize that the lack of affection is making you colder and colder. When you are faced with a problem, do not burry your head in the sand. Make sure you deal with whatever the problem might be so that you can pave way for romance.
You can refer from a good romance forum and apply those tips to make sure that romance stays alive. When it comes to romance, you have to break all the rules and appear to be insane in a good way. Surprise him or her at work and take them out on a romantic adventure for the few minutes. Dare to live on the edge and be spontaneous. Call them to ask them what they are doing in a sensual manner. Flowers and chocolate are never far when romance is mentioned. Always remember, listen and follow your heart to do everything, it’ll better.